Patti is dedicated to helping clients formulate brand strategies that drive business results. She has an extensive background working with private and public sector health brands while at InterbrandHealth and Humana as well as CPG experience from her time at MillerCoors.
At Humana, Patti took a leading role in establishing the firm's first international subsidiary – Humana Europe. Patti developed Humana Europe's corporate brand strategy and created social marketing campaigns for the National Health Service focusing on healthy lifestyles and behavior change. Also while at Humana, Patti was assigned to the Centers for Disease Control and Prevention (CDC) in Atlanta where she formulated an internal brand engagement strategy. During her tenure at InterbrandHealth she advised clients such as Abbott, Medtronic, and DePuy.
Patti has a B.A. in Psychology from Yale University and an M.B.A. with a strategic marketing concentration from the University of Chicago Booth School of Business.